Die eerste... aahhhh
2025
To strengthen Heineken’s brand positioning and premium perception in the Netherlands, we launched a credentials campaign centered around its iconic promise:
“Die verfrissende smaak sinds 1873.”
Across key cultural moments such as het Ringfeest, Lowlands, SAIL and Formula 1, the brand came to life through a mix of offline experiences, creator collaborations and of course, social content.
Each touchpoint was designed to bring Heineken’s quality story to life, capturing the unmistakable refreshment of that first sip and the power of coming together.
Will it load?
2025
To introduce Doritos Loaded as the next bold sharing snack in the Netherlands and Belgium, we launched a digital-first campaign built around one simple question: “Will it Load?!”
Through a mix of OOH, social advertising and a native video series, we leaned into fast-moving food trends and dialed them up. Together with local Doritos ambassadors, we turned both familiar and unexpected dishes into Loaded creations, designed to spark curiosity and build craveability.
From teasing outrageous combinations to showing how it’s done, every touchpoint invited audiences to experiment and see just how far they’re willing to go.
“Zooo Origineel”
2025
To drive awareness for Stimorol’s renewed brand platform “Dare to be Original” and reconnect with a younger Gen Z audience in the Netherlands and Belgium, we developed a campaign rooted in a clear insight: while originality matters, social pressure often holds this generation back from expressing it.
At the heart of the campaign was “Zooo Origineel” a branded podcast hosted by Defano Holwijn, featuring eight of the most authentic creators from NL/BE.
Through open and honest conversations, we explored their creative journeys and the mindset behind their originality. Supported by a distinctive visual identity, social content and a fully branded studio, the series brought the brand’s message to life, inspiring a new generation to let go of expectations and embrace their own voice.
Een stapje voor.
2023
To position ABN AMRO as a forward-thinking partner for entrepreneurs, we developed the “Een stapje voor” campaign around its sector expertise offering.
Entrepreneurs are driven by ambition, creativity and an instinct to spot opportunities everywhere, but that same drive can also make it hard to stay focused and maintain direction. ABN AMRO helps turn that complexity into clarity by providing sector-specific insights, trends and developments that help entrepreneurs anticipate what’s coming next.
Through a series of short, relatable video stories, we brought “Een stapje voor” to life in everyday entrepreneurial situations, showing how access to the right knowledge helps business owners make better decisions, stay ahead of change and keep their business moving in the right direction.
Satisfying as hell.
2025
To strengthen Bissell’s position as category leader in portable deep cleaning across Europe, we developed a new set of demand generation assets designed to improve both creative impact and performance.
Moving away from generic, overused advertising, we shifted to a social-first approach built around real-life, relatable moments for pet owners, parents and proud hosts across key EU markets including France, Germany, the UK and later Poland, Spain, Italy and the Netherlands.
Across photography and video, the SpotClean range was brought to life through simple, satisfying transformations of real mess into truly clean results, focusing on five communication pillars.
Turning everyday chaos into oddly satisfying proof that powerful cleaning doesn’t need to be complicated.
Laat je verrassen met pasen.
2024
For Albert Heijn’s Easter campaign “Laat je verrassen met Pasen,” we turned kids’ imagination into the heart of the brand experience, making creativity something you could see, share and taste.
Children were invited to design their own Easter products and submit their drawings via multiple channels, including in-store touchpoints, online entry and social media.
Using AI, the drawings were instantly brought to life and shown on a spectacular real-time OOH installation. On social, the campaign was amplified with content highlighting submissions and reactions, driving engagement and participation.
From over 1,000 entries, Albert Heijn’s bakers selected a number of standout designs and turned them into real products, so winners could enjoy their own creation at the Easter breakfast table.
Gebrouwen voor en door Amsterdam.
2047
To celebrate 750 years of Amsterdam, Heineken teamed up with five local bar owners and master brewer Willem van Waesberghe to create a beer that captures the spirit of the city: Mokum750.
Born from and for Amsterdam, this limited-edition brew became the centerpiece of a campaign designed to bring people back into the cafés that define its culture. Through DOOH and video, the bar owners themselves invited fellow Amsterdammers to come and taste it, making them the true faces of the campaign.
From a city-wide launch featuring a boat delivering the first kegs across Amsterdam, to digital content and a dedicated pub finder, the campaign turned a new beer into a shared moment, bringing neighborhoods together to celebrate the city exactly where it feels most at home.
Kickstart the pizza revolution.
2022
We set out to reshape how people see Magioni, moving it beyond the “healthier option” label into something you genuinely crave.
By shooting the pizza bases across a range of everyday moments, we showed that Magioni fits every mood and every taste. At the core is a simple truth: fast food can become fit food, with over 45% of the dough replaced by vegetables, without compromising on flavor.
Through bold, scroll-stopping visuals, we turned skepticism into surprise, highlighting pizza crusts that are as indulgent as they are guilt-free. With a mix of playfulness, a touch of sass and sharp relatability, we set out to challenge the traditional pizza narrative and prove that better-for-you can still be seriously irresistible.
666 Reasons to have a Duvel 666
2023
To introduce Duvel’s newest beer, Duvel 6,66%, and reconnect with a younger audience, we set out to refresh the brand’s presence on social.
We shifted the perspective from tradition to energy, turning Duvel into a companion for every moment of the day. Through content that moves seamlessly from laid-back daytime hangs to vibrant nights out, we brought a more social, upbeat side of the brand to life.
Always centered around togetherness, the campaign captured the feeling of living in the moment. Upbeat, spontaneous and full of vibe, just like a Duvel.